Sporting Life 10k Run for Camp Ooch

Lace up your runners – the Sporting Life 10k is coming up fast!

Held on Sunday, May 12, in Ottawa and Toronto, the hugely popular road race promises to draw thousands of participants and spectators – from seasoned runners to kids and families – all out to run, walk, skip and simply enjoy the fresh spring air while raising money for kids with cancer.

Since its inception, the annual event has raised more than $19 million for Camp Ooch, a summer retreat in Muskoka for kids affected by childhood cancer. In 2018, 1,600 kids and their families experienced what campers call “the magic of Ooch,” exploring nature, having fun and just being kids.

As a longtime partner with Camp Ooch, Volkswagen Canada is proud to be part of the race. Last year, 56 VW employees were among those who crossed the finish line, generating more than $29,000 for the camp.

“We’re hoping to beat that number this year,” says Daniel Weissland, VW Canada CEO and president. “What better way to spend Mother’s Day than spending the day with your family and raising much-needed money for a good cause.”

To help raise awareness of Camp Ooch, Volkswagen is encouraging people to share their own stories of perseverance on social media. Each time the #StoriesForOoch hashtag is used, VW will donate $1 to the camp (up to $25,000).


It’s Kickoff Time!

Get ready to cheer, footy fans. The Canadian Premier League is now in play.

For Canadian footy fans, the wait is finally over!

The Canadian Premier League is about to kick off its inaugural season, with games scheduled over the next five months, in stadiums across the country.

The action gets underway on the weekend of April 27–28, featuring the league’s inaugural match, between Hamilton Forge FC and York9 FC, at Hamilton’s newly revamped Tim Hortons’ Field. Dubbed the 905 Derby, the match has already generated serious fan support from both sides, with families and football fans sure to fill up the 10,000-seat stadium.

Sunday’s action promises to be equally thrilling, as Halifax squad HFX Wanderers FC will trek coast to coast to play Pacific FC at Vancouver Island’s stunning new Westhills Stadium. Both teams will be donning new kits, both of which feature the iconic Volkswagen logo, in recognition of VW Canada being a proud founding sponsor of the league.

Indeed, Volkswagen will be a big part of the league, both in the stands and on the pitch, with fan giveaways and special events throughout the season. For families and fans lucky enough to catch the opening weekend, we’ll giving away a limited number of VW-branded scarves, cinch bags and soccer balls, plus exclusive gifts and promotions for VW owners only.

The season runs from late April to October, with seven teams from five provinces competing for the CPL Championship, with the winner going on to compete in the 2020 CONCACAF Champions League.

Each team will play 28 games (half at home, half away). As fan support builds, you can expect songs and chants, supporters’ clubs and lots more family friendly entertainment at an unbeatable price.

Of course, this is only the beginning for football fans. As Canada’s only club-based soccer league, the CPL plans to add more teams, with rules in place to ensure a minimum number of Canadian players on team rosters and starting lineups.

Even the league’s slogan – “We are many, we are one” – is a fitting match to our national identity, one with diversity at its core, both in our people and the land itself. And now, on the soccer pitch.

View the entire CPL schedule, buy tickets and check the latest scores with the CPL app.

VW Canada Partners with Electrify Canada

Paving the way for electric vehicles with a network of fast-charging EV stations.

Climate change is the biggest challenge of our time. Investments in sustainable mobility made today will greatly affect future generations.

But giving up gas requires more than building electric cars. Now, more than ever, we require fast-charging infrastructure, so that you can simply pull over, charge up, and drive on.

This is why Volkswagen Canada has partnered with Electrify Canada: to build the much-needed fast-charging infrastructure that will allow Canadians to charge up their electric vehicle.

Construction begins this year, with 32 locations set to be built near major highways and in metro areas throughout British Columbia, Alberta, Ontario and Quebec.

Each EV charge site will include four charging bays, on average, allowing multiple vehicles to power up at once. Better still, the fast-charging DC technology is non-proprietary, meaning it’s accessible and compatible with virtually any electric vehicle, no matter the car brand.

This is a key difference compared to other EV charging networks. Our partnership with Electrify Canada is meant to increase mobility for all Canadians – not just Volkswagen drivers.

That said, there will soon be many VW drivers charging up at these stations. Today, the Volkswagen Group has more than 50 fully electric concept cars in development, including Volkswagen’s I.D. Series – the first of which is scheduled to hit Canadian roads by 2020.

These fast-charging stations will help make heading to the cottage, taking a weekend getaway, hitting the highway or simply commuting to and from work much easier, while benefitting the world around us.

Of course, building such infrastructure doesn’t come cheap. Long-term solutions never do. But it’s the right thing to do, and not just for Volkswagen Canada. Our future depends on enabling every electric car owner. It’s an investment beyond brand, one that will benefit all EV drivers.

This is why we decided to host our inaugural VW Leadership Forum – to discuss, in depth, the future of sustainable mobility in Canada.

Held at the 2019 Canadian International Autoshow, in Toronto, the forum included leading minds in mobility, including Electrify Canada’s COO, Robert Barrosa.

“Building Canada’s best EV-charging station is only the beginning. I’m thrilled to be part of the leadership team making it happen. Right here in Canada.”

Stay tuned for more news on our partnership, and all things electric.

Volkwagen Wins New Awards Including Car of the Year

Make room in the trophy case!

It gives us great pride to announce we won new awards, including Motoring TV’s top pick for Family Car of the Year — the totally redesigned (and fully loaded) 2019 Jetta. Chosen for its family-friendly features, including an extra-roomy interior, superior fuel economy, and powerful performance, the Jetta hits all the high marks of what makes a superior family sedan.

But the Jetta isn’t the only new VW model making waves. This year, Natural Resources Canada has recognized the Volkswagen e-Golf as Best-in-Class for fuel efficiency in the Compact Car category.

VW Canada’s first foray into electric vehicles, the hugely popular e-Golf offers the performance and style inherent to the classic Golf, but without the gas.

It’s a fitting recognition, especially as Volkswagen continues to focus its attention on electric vehicles — ones made for families, with all the performance, sleek style and features you’ve come to expect from us. Because when it comes down to it, everything we do at Volkswagen is for the driver. When we win, you win.

Check out our 2019 lineup.

VW Joins Canadian Premier League as Founding Sponsor

A League of Our Own

For footie fans, nothing beats the Beautiful Game. Whether player or spectator, soccer support in Canada is at a fever pitch. And now, we’ve got something new to cheer about—the Canadian Premier League (CPL).

A showcase for homegrown talent, the CPL will kick off Spring, 2019. The inaugural season will see matches between seven teams, from football clubs across the country, each competing for a chance to represent the Maple Leaf.

To build support, Volkswagen Canada has partnered with the CPL as a Founding Sponsor. It’s the latest sponsorship for VW, a company with a rich history as a supporter of soccer programs in the U.S. and globally.

It’s also a natural fit, when you consider VW Canada’s CEO and President, Daniel Weissland, is an avid footie fan, soccer dad (and half-decent striker)!

“Soccer is a team sport that is accessible to the masses, that brings people together and promotes a healthy active lifestyle,” says Lynne Piette, Director of Marketing at Volkswagen Canada. “We love the opportunity to help build the league for Canadians and help them get the same cache as the European leagues.”

One of seven founding sponsors, VW Canada will help grow league awareness while seeking ways to increase attendance and fan engagement, hosting special fan events and helping develop a national grassroots program for kids.

It’s Auto Show Season

Get up close with first-ever reveals, new models and more.

It’s a new year, and for car buffs, January sparks the start of the Canadian auto-show season. We’re stoked to hit the road and show off our newest lineup of Volkswagen vehicles—including a first-time reveal of our powerful Jetta GLI. If performance and sporty style are your thing, you won’t want to miss out.

Following up on Volkswagen Canada’s recent investment in electric-car charging infrastructure, show-goers can catch a close-up look at our I.D. Crozz electric concept car, as well as this year’s winner of the prestigious Pikes Peak race—the I.D. R electric racecar. Or as it’s better known, the fastest-ever Pikes Peak winner, electric or otherwise.

Beetle fan? This year marks the end of the road for the iconic “people’s car.” Come check out the 2019 Wolfsburg Edition—and meet the star of Bumblebee, the latest instalment in the popular Transformers movie series, which hits theatres Dec. 21.

Of course, this is just the beginning. The Canadian auto shows offer the latest and greatest from automakers around the world. Here’s our roundup of upcoming shows across the country. We’ll see you there!


  • Meet Bumblebee
    • Jan 18–27
    • Palais des congrès de Montréal
    • 1001 Place Jean-Paul-Riopelle



  • Jetta GLI reveal
  • I.D. R reveal
  • I.D. Crozz reveal
  • Meet Bumblebee
    • Feb 15–24
    • Metro Toronto Convention Centre
    • 222 Bremner Blvd


Quebec City

  • Meet Bumblebee
    • Mar 5–10
    • Centre des foires
    • 250 Blvd Wilfred-Hamel



  • Meet Bumblebee
    • March 19–24
    • Vancouver Convention Centre
    • 1055 Canada Place



  • March 21–24
  • Shaw Centre
  • 55 Colonel By Drive



  • Meet Bumblebee
    • April 4–7
    • Edmonton Expo Centre
    • 7515 118 Ave NW



  • Meet Bumblebee
    • April 17–21
    • BMO Centre
    • 20 Roundup Way SW

The Art of Arteon

Stylish and sophisticated, the 2019 Arteon is like nothing we’ve ever seen.

There’s a new sedan coming to Canada. Sleek and sexy, it fuses fine design, superior performance and a craftsman’s attention to detail. From the bold exterior—which includes a sloping roofline, frameless windows and a wide, eye-catching grill—to the stylish interior, it’s the embodiment of good taste.

We call it the Arteon. Others call it art.

Indeed, the Arteon will be at this weekend’s grand opening celebration of Toronto’s newest art space, the Museum of Contemporary Art (MOCA). The splashy celebration will showcase Toronto’s newest art space, featuring works from some of North America’s leading artists, including Scott Froschauer—whose MOCA installation—on display from Sept. 22 till Oct. 21—features the Arteon.

Froschauer surrounded the Arteon with a dazzling array of mirrors, lights and imagery, creating an immersive, almost infinite reality. The idea being, luxury is more than an image or a name, but rather, an experience stimulated by the finer things in life.

“I was instantly drawn to the Arteon project because I’ve always been a fan of Volkswagen’s heritage of renowned engineering and design – core principals in my own work,” says Froschauer.

As it turns out, Froschauer isn’t the first to recognize the Arteon’s artistry. In anticipation of the swank sedan’s North America debut, we asked three Canadian tastemakers—photographer and author Andrew Knapp, fashion designer Caitlin Power, and executive chef Jérémie Falissard—what drives their creative spirit.

Smart Luxury

Of course, there’s more to the Arteon than its artistic side. As fun to drive as it is to look at, the Arteon comes packed with premium standard features including heated front and rear seats, LED lights, 4MOTION® All-Wheel Drive and a turbocharged 2.0L TSI engine.

Inside the car, the VIP treatment continues, with available Dynaudio premium sound system, triple-zone temperature control, digital cockpit and VW’s renowned App-Connect media portal, all the better to take in while sitting in the super-comfy and sporty leather seats.

But that’s just the beginning.

Get the latest scoop on the Arteon, including in-dealer dates and sneak previews.

2018 Golf R: From Germany to Your Driveway

Your 2018 Golf R begins its journey in Wolfsburg, Germany.

If you’ve ever placed an order for the 2018 Golf R, you know you aren’t just getting a powerful 292 hp engine, 4MOTION® All-Wheel Drive, and a finely tuned suspension system. You’re getting a custom-made performance vehicle with real European pedigree.

That’s because, all Golf R models are manufactured at our flagship facility in Wolfsburg, Germany alongside our other European models.

Thanks to our revolutionary Modular Transverse Matrix (MQB) platform, up to 3,820 vehicles leave the facility each day, most of them destined for European markets. Right now, parts from all over the world are coming together to just in time to create the Golf R, in addition to our other European models.

The Press Shop: Where it all starts

It starts with 2,600 tonnes of sheet steel processed in the press shop where 420,000 vehicle body parts are formed. Shells for side panels, doors, lids and hoods that already suggest the car’s final shape are produced by cold forming. Steel from a coil is cut into blanks. In the next step, these are given their three-dimensional shape. A large-capacity vacuum press with a maximum force of 7,700 metric tons (77,000 kN) shapes the blank through a deep-drawing process by driving the ram down with full force.

Body parts that are hot formed in the press shop give the Golf R its structure and ensure optimum crash performance. Steel alloy sheets are heated to 950 degrees. A robot removes the red-hot metal and inserts it stroke by stroke into the pressing tool, where the body parts are shaped and quickly cooled to 180 degrees. As a result, they are much stronger than cold-formed parts.

The Paint Shop: 40 custom colours

The uniform body shell is then bathed in cleaner to remove lubricants, oils and greases. The metal must be entirely free from impurities for the filler and top coats to adhere permanently.

The Golf R then undergoes a 5-coat paint process that begins with primer, followed by a dip coating, a filler coat, the top coat, one of 40 custom colours ordered by the customer, and finally a protective clear coat.

The Assembly: Putting it all together

The painted Golf R body is then transformed into a complete car according to your specifications, thanks to 160 robots and 43 employees. All 230 steps and operations are executed in detail. The chassis and powertrain are married to the body and remaining parts are installed in sequence. Once the Golf R stands on its own four wheels, the lid, hood and doors are adjusted precisely and finally the radiator grille and VW logo are mounted.

Quality Control: Tested again and again The key is placed in the ignition, the engine turned on and each Volkswagen Golf R is put through its paces. Toe, camber and headlights are adjusted. The steering wheel is turned to the central position and the electronic assistance systems tested. Now the Golf R is given its first road test: 625 meters on the vibration track. It is then subjected to a monsoon test to ensure there are no leaks.

In the light tunnel, employees check that doors, lids and hoods close perfectly. They sit on each seat and inspect the workmanship of the interior trims. The aim is to ensure quality down to the last detail.

Each new Volkswagen vehicle has to prove itself for 45 minutes. Only when value has been demonstrated is it sent off to its lucky owner in Canada.

So, when you order a Golf-R, it truly is custom made just for you. It has your name on it from the moment it hits the assembly line, to the second you slide into the driver’s seat.

The Golf R is made for drivers who love to drive. This powerhouse shines on the race track, going from 0-100 km/h in under five seconds. And the luxury sports seats and Carbon Touch trim make it a joy to spend time in.

If you haven’t checked out the the Golf R, find out what it’s all about. You may just decide to have one of your own added to the Wolfsburg assembly line.

Volkswagen wins fourth consecutive WRC

Sebastien Ogier leads VW to victory

The 2016 World Rally Championship (WRC) recently wrapped up in Australia. After a year of racing through some of the toughest conditions on the planet, Volkswagen has laid claim to several victories.

Car Number 9, driven by Andreas Mikkelsen and Anders Jaegar won the Australian leg of the race while Sebastien Ogier and Julien Ingrassia received the overall championship titles for driver and co-driver. And to top it off, Volkswagen took home the championship title for best overall manufacturer.

The WRC comprises thirteen 3-day events that take drivers over surfaces ranging from gravel and tarmac to snow and ice. Each rally is split into stages where drivers compete against the clock on closed roads. Points awarded at the thirteen rallies are accumulated over the course of the series to determine the overall championship winners in the categories of driver, co-driver and auto manufacturer.

Volkswagen has been participating in the WRC since 2013 with driver Sebastien Ogier at the wheel of our Volkswagen Polo R. We’re proud to say that for four consecutive years, Sebastien and Volkswagen have won best overall driver and best overall manufacturer, respectively.

This year, we’ve made the difficult decision to make this our last WRC. And what better way to go out? With four consecutive championships! We couldn’t be more proud of Sebastien and of our engineers, whose commitment to continual improvement is nothing short of exceptional.

Want to see more from the rally? Watch the video.

Annual Berlin Klassik draws a crowd

Hundreds of German car enthusiasts flock to Berlin Klassik Auto Show.

September 10-11, 2016, hundreds flocked to Guelph Lake Conservation Area to welcome the return of the Berlin Klassik Auto Show. The annual car show featured over 50 trophy classes, a swap meet, car wash and detailing day, and exotic car test drives. With so many Volkswagens on display and Volkswagen enthusiasts at the show, we thought this would be the perfect place to show off some new models.

Volkswagen Tiguan, e-Golf and GTE make an appearance

We were excited to have the chance to bring 3 new models: electric vehicles, e-Golf U.S. model and GTE, a European exclusive, and the 2018 Tiguan European model.



Golf GTE

Speaking of new models, our favourite classic turned modern car was also on display thanks to a proud new owner. The 2017 #PinkBeetle stood out among the crowd in its Fresh Fuschia Metallic paint. Inside the checkered pink upholstery and pink interior accents add style and fun. #swoon! If you’re a Volkswagen Beetle fan, consider this limited edition model if you’re in the market.




We’ve included some of the event photos below.







K-W bugs out

Over 100 cars on display at K-W annual Bug Out show.

The 35th Annual Kitchener-Waterloo Bug Out took place on Sunday, July 10, 2016. Hosted by the Kitchener-Waterloo & Area Bug Club, Bug Out is the largest Volkswagen gathering of its kind in the area. This year, 103 vintage and new Volkswagens were on display. From classic Beetles and buses to Dune Buggies and even trucks, there was something for every VW enthusiast.

Silver Volkswagen Beetle - KW Bug Club

Check out some of the photos from the event. For the full album, be sure to visit the VW Facebook page or Instagram account. If you were there, leave a comment. We want to know.

KW Bug Club