The Art of Arteon

Stylish and sophisticated, the 2019 Arteon is like nothing we’ve ever seen.

There’s a new sedan coming to Canada in 2019. Sleek and sexy, it fuses fine design, superior performance and a craftsman’s attention to detail. From the bold exterior—which includes a sloping roofline, frameless windows and a wide, eye-catching grill—to the stylish interior, it’s the embodiment of good taste.

We call it the Arteon. Others call it art.

Indeed, the 2019 Arteon will be at this weekend’s grand opening celebration of Toronto’s newest art space, the Museum of Contemporary Art (MOCA). The splashy celebration will showcase Toronto’s newest art space, featuring works from some of North America’s leading artists, including Scott Froschauer—whose MOCA installation—on display from Sept. 22 till Oct. 21—features the 2019 Arteon.

Froschauer surrounded the Arteon with a dazzling array of mirrors, lights and imagery, creating an immersive, almost infinite reality. The idea being, luxury is more than an image or a name, but rather, an experience stimulated by the finer things in life.

“I was instantly drawn to the Arteon project because I’ve always been a fan of Volkswagen’s heritage of renowned engineering and design – core principals in my own work,” says Froschauer.

As it turns out, Froschauer isn’t the first to recognize the Arteon’s artistry. In anticipation of the swank sedan’s North America debut, we asked three Canadian tastemakers—photographer and author Andrew Knapp, fashion designer Caitlin Power, and executive chef Jérémie Falissard—what drives their creative spirit.

Smart Luxury

Of course, there’s more to the 2019 Arteon than its artistic side. As fun to drive as it is to look at, the Arteon comes packed with premium standard features including heated front and rear seats, LED lights, 4MOTION® All-Wheel Drive and a turbocharged 2.0L TSI engine.

Inside the car, the VIP treatment continues, with available Dynaudio premium sound system, triple-zone temperature control, digital cockpit and VW’s renowned App-Connect media portal, all the better to take in while sitting in the super-comfy and sporty leather seats.

But that’s just the beginning.

Get the latest scoop on the Arteon, including in-dealer dates and sneak previews.

2018 Golf R: From Germany to Your Driveway

Your 2018 Golf R begins its journey in Wolfsburg, Germany.

If you’ve ever placed an order for the 2018 Golf R, you know you aren’t just getting a powerful 292 hp engine, 4MOTION® All-Wheel Drive, and a finely tuned suspension system. You’re getting a custom-made performance vehicle with real European pedigree.

That’s because, all Golf R models are manufactured at our flagship facility in Wolfsburg, Germany alongside our other European models.

Thanks to our revolutionary Modular Transverse Matrix (MQB) platform, up to 3,820 vehicles leave the facility each day, most of them destined for European markets. Right now, parts from all over the world are coming together to just in time to create the Golf R, in addition to our other European models.

The Press Shop: Where it all starts

It starts with 2,600 tonnes of sheet steel processed in the press shop where 420,000 vehicle body parts are formed. Shells for side panels, doors, lids and hoods that already suggest the car’s final shape are produced by cold forming. Steel from a coil is cut into blanks. In the next step, these are given their three-dimensional shape. A large-capacity vacuum press with a maximum force of 7,700 metric tons (77,000 kN) shapes the blank through a deep-drawing process by driving the ram down with full force.

Body parts that are hot formed in the press shop give the Golf R its structure and ensure optimum crash performance. Steel alloy sheets are heated to 950 degrees. A robot removes the red-hot metal and inserts it stroke by stroke into the pressing tool, where the body parts are shaped and quickly cooled to 180 degrees. As a result, they are much stronger than cold-formed parts.

The Paint Shop: 40 custom colours

The uniform body shell is then bathed in cleaner to remove lubricants, oils and greases. The metal must be entirely free from impurities for the filler and top coats to adhere permanently.

The Golf R then undergoes a 5-coat paint process that begins with primer, followed by a dip coating, a filler coat, the top coat, one of 40 custom colours ordered by the customer, and finally a protective clear coat.

The Assembly: Putting it all together

The painted Golf R body is then transformed into a complete car according to your specifications, thanks to 160 robots and 43 employees. All 230 steps and operations are executed in detail. The chassis and powertrain are married to the body and remaining parts are installed in sequence. Once the Golf R stands on its own four wheels, the lid, hood and doors are adjusted precisely and finally the radiator grille and VW logo are mounted.

Quality Control: Tested again and again The key is placed in the ignition, the engine turned on and each Volkswagen Golf R is put through its paces. Toe, camber and headlights are adjusted. The steering wheel is turned to the central position and the electronic assistance systems tested. Now the Golf R is given its first road test: 625 meters on the vibration track. It is then subjected to a monsoon test to ensure there are no leaks.

In the light tunnel, employees check that doors, lids and hoods close perfectly. They sit on each seat and inspect the workmanship of the interior trims. The aim is to ensure quality down to the last detail.

Each new Volkswagen vehicle has to prove itself for 45 minutes. Only when value has been demonstrated is it sent off to its lucky owner in Canada.

So, when you order a Golf-R, it truly is custom made just for you. It has your name on it from the moment it hits the assembly line, to the second you slide into the driver’s seat.

The Golf R is made for drivers who love to drive. This powerhouse shines on the race track, going from 0-100 km/h in under five seconds. And the luxury sports seats and Carbon Touch trim make it a joy to spend time in.

If you haven’t checked out the the Golf R, find out what it’s all about. You may just decide to have one of your own added to the Wolfsburg assembly line.

Volkswagen wins fourth consecutive WRC

Sebastien Ogier leads VW to victory

The 2016 World Rally Championship (WRC) recently wrapped up in Australia. After a year of racing through some of the toughest conditions on the planet, Volkswagen has laid claim to several victories.

Car Number 9, driven by Andreas Mikkelsen and Anders Jaegar won the Australian leg of the race while Sebastien Ogier and Julien Ingrassia received the overall championship titles for driver and co-driver. And to top it off, Volkswagen took home the championship title for best overall manufacturer.

The WRC comprises thirteen 3-day events that take drivers over surfaces ranging from gravel and tarmac to snow and ice. Each rally is split into stages where drivers compete against the clock on closed roads. Points awarded at the thirteen rallies are accumulated over the course of the series to determine the overall championship winners in the categories of driver, co-driver and auto manufacturer.

Volkswagen has been participating in the WRC since 2013 with driver Sebastien Ogier at the wheel of our Volkswagen Polo R. We’re proud to say that for four consecutive years, Sebastien and Volkswagen have won best overall driver and best overall manufacturer, respectively.

This year, we’ve made the difficult decision to make this our last WRC. And what better way to go out? With four consecutive championships! We couldn’t be more proud of Sebastien and of our engineers, whose commitment to continual improvement is nothing short of exceptional.

Want to see more from the rally? Watch the video.

Annual Berlin Klassik draws a crowd

Hundreds of German car enthusiasts flock to Berlin Klassik Auto Show.

September 10-11, 2016, hundreds flocked to Guelph Lake Conservation Area to welcome the return of the Berlin Klassik Auto Show. The annual car show featured over 50 trophy classes, a swap meet, car wash and detailing day, and exotic car test drives. With so many Volkswagens on display and Volkswagen enthusiasts at the show, we thought this would be the perfect place to show off some new models.

Volkswagen Tiguan, e-Golf and GTE make an appearance

We were excited to have the chance to bring 3 new models: electric vehicles, e-Golf U.S. model and GTE, a European exclusive, and the 2018 Tiguan European model.

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Golf GTE

Speaking of new models, our favourite classic turned modern car was also on display thanks to a proud new owner. The 2017 #PinkBeetle stood out among the crowd in its Fresh Fuschia Metallic paint. Inside the checkered pink upholstery and pink interior accents add style and fun. #swoon! If you’re a Volkswagen Beetle fan, consider this limited edition model if you’re in the market.

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We’ve included some of the event photos below.

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K-W bugs out

Over 100 cars on display at K-W annual Bug Out show.

The 35th Annual Kitchener-Waterloo Bug Out took place on Sunday, July 10, 2016. Hosted by the Kitchener-Waterloo & Area Bug Club, Bug Out is the largest Volkswagen gathering of its kind in the area. This year, 103 vintage and new Volkswagens were on display. From classic Beetles and buses to Dune Buggies and even trucks, there was something for every VW enthusiast.

Silver Volkswagen Beetle - KW Bug Club

Check out some of the photos from the event. For the full album, be sure to visit the VW Facebook page or Instagram account. If you were there, leave a comment. We want to know.

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