Behind the scenes with The All-New Jetta and the Elwins

Canadian Indie Pop Band brings the beat to All-New Jetta TV spot

Technology has come a long way. And along with it, the sound systems in our cars. No more cassettes or compact discs. You can play your favourite music right from smartphone or directly from your Spotify account using the app on your Volkswagen’s infotainment system. And just when you thought your road trips couldn’t get any better, they have. Thanks to BeatsAudio®, available on the All-New, 2019 Volkswagen Jetta Highline. BeatsAudio®, formerly known as BeatsByDre, considers your car your studio and immerses you in the music the way artists intended. The technology is inspired by the unique blend of art and science brought about by a partnership between artist Dr. Dre and record producer Jimmy Iovine. If you’ve never experienced the superior sound quality of a Beats sound system, you may just want to book a test drive when the All-New Jetta hits dealerships.

In celebration of Jetta’s exciting new partnership with BeatsAudio®, we enlisted Canadian indie pop band, The Elwins to record the soundtrack for our newest 2019 Jetta commercial. If you haven’t seen the spot, check it out below.

For the commercial, The Elwins performed a cover of Eddie Murphy’s 1980’s hit, Party All the Time. It’s the perfect fit for a group of mischievous senior gentlemen out for a late-night joyride. If you’re not familiar with The Elwins, this Keswick Ontario band has been touring since 2012 and have garnered much buzz from publications like Rolling Stone, Exclaim! and the CBC. We’ve got some behind-the-scenes footage of the band talking about their involvement in the All-New 2019 Jetta TV spot. Just press play on the video below to watch.

Like what you see so far?  There’s a whole lot more to uncover in the 2019 Jetta. This newly-redesigned sedan not only looks different, it is different. Jetta fans will love the value that comes with more features than ever before. Soak up the sunshine through the available panoramic Rail 2 Rail sunroof, listen to your favourite tunes via the BeatsAudio® system and when the ride heats up, available vented cooling seats keep things chill. And that’s just the beginning. See more great features and sign up to receive the latest updates about the 2019 Jetta.

The 2018 Autoshow season is here

All-New 2019 Jetta debuts in Montreal

It’s that time of year again when automotive manufacturers and enthusiasts come together to celebrate automotive excellence at Autoshows around the country.

This is such an exciting time of year for us at Volkswagen Canada. Some of our newer models will be on display, like the 2018 Atlas, Tiguan, the Passat GT and the e-Golf, alongside long-time favourites, Beetle, Beetle Convertible, Golf, Golf R, Golf GTI, Golf Alltrack and Golf SportWagen.

But what makes this Autoshow one worth checking out is the All-New 2019 Jetta. Fans of this popular sedan can look forward to a sleeker, more streamlined exterior body. The all new interior features driver-centric features like our digital cockpit and assistive technologies.

In fact, our team recently invited a group of Canadian automotive journalists to the Volkswagen Proving Grounds in Arizona to test drive the newly redesigned sedan. Find out what they had to say about the 2019 Jetta.  If you like what they had to say, be sure to sign up to receive updates and information about the 2019 Jetta, as it becomes available.

If you’re considering making the trip to one of the upcoming Autoshows, be sure to drop by the Volkswagen booth to get an up-close and personal look at the All-New Jetta. And, while you’re there, you can sneak a peek at our other models, especially if you’re in the market for something a little larger. The 2018 Atlas, with its third-row seating, 4MOTION All-Wheel Drive and massive interior is a definite must-see. Not sure you need something that big? No worries. The 2018 Tiguan has got you covered. It’s bigger and bolder than its predecessor and it comes with optional third row seating so there’s no need to sacrifice passengers space for cargo space. So, be sure to drop by an Autoshow near you to check them out.

We hope to see you there!

Montreal

  • Jan 19-28, 2018
  • Palais des congress de Montreal
  • 1001 Place Jean-Paul-Riopelle

 

Toronto

  • February 16-25, 2018
  • Metro Toronto Convention Centre
  • 222 Bremner Blvd

 

Quebec City

  • March 6-11, 2018
  • Centre de Foires de Quebec
  • 250, boulevard Wilfred-Hamel

 

Calgary

  • March 14-18, 2018
  • BMO Centre 20 Roundup Way, S-W

 

Ottawa

  • March 22-25, 2018
  • Shaw Centre (Ottawa Convention Centre)
  • 55 Colonel By Drive

 

Vancouver

  • March 28-April 1, 20-18
  • Vancouver Convention Centre 1055 Canada Place

 

Edmonton

  • April 12-15, 2018
  • Edmonton Expo Centre
  • 7515 118 Ave, N-W

2019 Jetta proves itself in Arizona

Auto journalists push the new Jetta to the limit

In December 2017, for the first time ever, we invited automotive journalists to the Volkswagen Proving Grounds in Maricopa, Arizona. In the 25 years since the Grounds opened, no journalist has ever been permitted beyond the gates. And with good reason.

The Arizona Proving Grounds are where every vehicle across the entire Volkswagen family of brands undergoes warm weather testing. At the 1,600-acre facility, engineers from around the world test every material, inside and out, to ensure it can withstand the heat. Additionally, vehicles are put through their paces on a series of test tracks to ensure optimal performance.

First Drive: 2019 Jetta

So, what could possibly convince us to break with tradition and invite select media beyond the gates before our Canadian reveal? Two words: 2019 Jetta. We were simply unable to contain our excitement for this completely redesigned model.

The reviews are in

The 2019 Jetta is the final model to be migrated to our MQB Platform. As a result, the 7th generation Jetta will have more standard and optional features than before, including infotainment system with touchscreen, driver assistance features and stop/start technology. One journalist also caught a glimpse of the new Beats Audio premium sound system beneath the interior camouflage.

So, what’s the verdict? While the car’s interior and exterior remained in full camouflage, each journalist had the opportunity to get the behind the wheel of the prototype car and find out personally just what the Jetta can do.

At first glance, Doug Firby at The Globe and Mail noticed Jetta’s “stoutier, sportier” design. The popular compact sedan is now longer, wider and stands slightly higher than previous models. David Miller of The Car Guide also noticed Jetta’s sleeker silhouette.

But where Jetta really shines is on the tracks. The 2019 Jetta retains its economical 1.4 L turbocharged engine available with 6-speed manual transmission or a new 8-speed automatic transmission. The addition of 2 new gears will provide greater fuel economy, quicker engagement and smoother shifting between gears.

After pushing the Jetta to 204.4 kms/hour, Brian Harper from Driving.ca declared the sedan “[…]rock steady, the ride no more dramatic than a typical toot along the 401.” Similarly, Miller achieved speeds close to 210 kms/hour and concluded “[…]the Jetta stayed balanced and relaxed throughout, as if it was a routine Sunday drive.”

As each journalist took his turn negotiating the track’s sharp turns on reverse cambers, the Jetta’s overall performance and handling did not disappoint. In fact, Firby declared the 2019 Jetta with “…[i]ts stiff chassis, beefy brakes and tight steering, [able] to maneuver like a champ.”

Find out more about what our test drivers had to say about the 2019 Jetta at Driving.ca, The Car Guide and The Globe and Mail. And be sure to sign up to be among the first to get updates about the newly redesigned 2019 Jetta, as they become available.