Sporting Life 10k Run for Camp Ooch

Lace up your runners – the Sporting Life 10k is coming up fast!

Held on Sunday, May 12, in Ottawa and Toronto, the hugely popular road race promises to draw thousands of participants and spectators – from seasoned runners to kids and families – all out to run, walk, skip and simply enjoy the fresh spring air while raising money for kids with cancer.

Since its inception, the annual event has raised more than $19 million for Camp Ooch, a summer retreat in Muskoka for kids affected by childhood cancer. In 2018, 1,600 kids and their families experienced what campers call “the magic of Ooch,” exploring nature, having fun and just being kids.

As a longtime partner with Camp Ooch, Volkswagen Canada is proud to be part of the race. Last year, 56 VW employees were among those who crossed the finish line, generating more than $29,000 for the camp.

“We’re hoping to beat that number this year,” says Daniel Weissland, VW Canada CEO and president. “What better way to spend Mother’s Day than spending the day with your family and raising much-needed money for a good cause.”

To help raise awareness of Camp Ooch, Volkswagen is encouraging people to share their own stories of perseverance on social media. Each time the #StoriesForOoch hashtag is used, VW will donate $1 to the camp (up to $25,000).


VW Leadership Forum: The Future of Mobility in Canada

What is the future of sustainable mobility in Canada?

This question formed the heart of the discussion at the recent VW Leadership Forum. Held at the 2019 Canadian International Autoshow, in Toronto, the forum brought together four of Canada’s thought leaders on the future of sustainable transportation.

The panel included VW Canada’s President and CEO, Daniel Weissland; Electrify Canada’s COO, Robert Barrosa; Jean-François Tremblay, President and CEO of Jalon Montreal – Institute for Electrification and Intelligent Transportation; and

Yvonne Rene de Cotret, Partner and Transportation/Future of Mobility Practice Lead at Deloitte.

The discussion was driven by the popular topics relevant to sustainable mobility and the shift toward electric vehicles. Cost, infrastructure and the overall environmental benefit to a gas-free future were discussed at length.

“Climate change is the biggest challenge of our times,” says Weissland, adding that he believes it’s our responsibility to find new ways to solve the problems created by emissions.

This is something VW itself is focused on. By 2025, Volkswagen Canada will offer a wide range of electric vehicles, in a range of styles including electric SUVs, crossovers, sedans and compacts.

To meet the growing demand for e-vehicles, Volkswagen Canada has partnered with Electrify Canada, to help build a network of electric car–charging infrastructure. Construction begins this year, with 32 locations set to be built near major highways and in metro areas throughout British Columbia, Alberta, Ontario and Quebec.

On the subject of cost, Weissland addressed the concern that electric vehicles are more expensive than traditional, fuel-combustion engines. While certainly true, he pointed out that the increased cost has much to do with the battery technology itself – something expected to come down as demand for e-cars grows, and with it, increased production. In other words, it’s just a matter of time.

Check out the highlight reel below.

It’s Auto Show Season

Get up close with first-ever reveals, new models and more.

It’s a new year, and for car buffs, January sparks the start of the Canadian auto-show season. We’re stoked to hit the road and show off our newest lineup of Volkswagen vehicles—including a first-time reveal of our powerful Jetta GLI. If performance and sporty style are your thing, you won’t want to miss out.

Following up on Volkswagen Canada’s recent investment in electric-car charging infrastructure, show-goers can catch a close-up look at our I.D. Crozz electric concept car, as well as this year’s winner of the prestigious Pikes Peak race—the I.D. R electric racecar. Or as it’s better known, the fastest-ever Pikes Peak winner, electric or otherwise.

Beetle fan? This year marks the end of the road for the iconic “people’s car.” Come check out the 2019 Wolfsburg Edition—and meet the star of Bumblebee, the latest instalment in the popular Transformers movie series, which hits theatres Dec. 21.

Of course, this is just the beginning. The Canadian auto shows offer the latest and greatest from automakers around the world. Here’s our roundup of upcoming shows across the country. We’ll see you there!


  • Meet Bumblebee
    • Jan 18–27
    • Palais des congrès de Montréal
    • 1001 Place Jean-Paul-Riopelle



  • Jetta GLI reveal
  • I.D. R reveal
  • I.D. Crozz reveal
  • Meet Bumblebee
    • Feb 15–24
    • Metro Toronto Convention Centre
    • 222 Bremner Blvd


Quebec City

  • Meet Bumblebee
    • Mar 5–10
    • Centre des foires
    • 250 Blvd Wilfred-Hamel



  • Meet Bumblebee
    • March 19–24
    • Vancouver Convention Centre
    • 1055 Canada Place



  • March 21–24
  • Shaw Centre
  • 55 Colonel By Drive



  • Meet Bumblebee
    • April 4–7
    • Edmonton Expo Centre
    • 7515 118 Ave NW



  • Meet Bumblebee
    • April 17–21
    • BMO Centre
    • 20 Roundup Way SW

Volkswagen isn’t just a car company. It’s a community.

Heroes Needed.

ACCORDING TO THE recent Justice League movie: “You can’t save the world alone.” And, really, why would you want to? It’s always more fun to do things with a big bunch of friends. You really don’t even have to be superheroes.

At least, that’s the way we look at it. Last fall, Volkswagen Canada did a special pre-screening of the Justice League movie for Volkswagen Plus members as part of our continuing cinema series. Film fans across Canada got a chance to see the action before anyone else—and that’s especially cool when the film stars Ben Affleck, Henry Cavill, Amy Adams, Gal Gadot and so many other big names.

Stay tuned for an invitation to our next Drive-In adventure happening across Canada this August!

If you didn’t get a chance to attend our last event, or aren’t yet a Volkswagen Plus member, sign up at Volkswagen is an exceptional family, and we like to do fun things together. Check in regularly to see what our next great adventure will be.

A new record!

LAST YEAR was a record-breaker for Volkswagen and we have drivers like you to thank!

In 2017, we produced more than six million vehicles throughout the world. With more than 60 models in the international product portfolio, favourites like Jetta, Golf, Santana, Passat and Polo led the way. The Volkswagen brand produces vehicles at more than 50 plants in 14 countries, and we’re always looking to grow and expand our offerings to better serve our drivers. Since series production started with the original Beetle 72 years ago, more than 150 million Volkswagen vehicles have rolled off the production lines.

It was an exceptional year for an exceptional family of drivers, dealers and staff. Thanks again for all your support. We couldn’t have done it without you

Show and Tell.

THE 2018 AUTO SHOWS unveiled an All-New 2019 Jetta, a special Passat GT, the new Arteon and so much more!

Yes, it’s that exciting time of year again—kind of like your birthday, graduation, anniversary and everything else rolled into one… But (probably) with less cake and more rubber.

Yes, we’ve wrapped auto show season in Canada! And this year was definitely full of highlights.

The festivities kicked off at the Salon de l’Auto de Montreal, with a Volkswagen line-up that included the 2018 Atlas, Tiguan and e-Golf, alongside long-time favourites like the Beetle, Beetle Convertible, Golf, Golf R, Golf GTI, Golf Alltrack and Golf SportWagen.

But, what made this auto show one especially worth checking out was the debut of All-New 2019 Jetta. Fans of the popular sedan can look forward to a sleeker, more streamlined body. The all-new interior, meanwhile, feature highlights like our digital cockpit and Beats Premium Audio System—not to mention the Rail 2 Rail sunroof and LED headlights and tail lights. (Way more on that later this issue…)

Also making its appearance in Montreal was the new (and very special) Passat GT. This unique model gets a full makeover—from outside looks to internal performance. It’s lower, more aggressive and offers a tons more energy, thanks to a 3.6-litre turbocharged VR6 engine producing 280 hp mated to a six-speed double-clutch transmission. (Check out page 16 for more.)

Things took a decidedly classy turn as the party moved to Toronto. The International AutoShow saw the premiere our new Arteon—a sleek, full-sized sedan that is as capable and functional as it is sporty and technologically advanced. That’s definitely something to look forward to when it debuts later this year. We highlight the Arteon this issue as well.

It’s definitely going to be a busy and exciting year, so be sure to visit us here, on social and at to make sure you’re not missing a thing!

The 2018 Autoshow season is here

All-New 2019 Jetta debuts in Montreal

It’s that time of year again when automotive manufacturers and enthusiasts come together to celebrate automotive excellence at Autoshows around the country.

This is such an exciting time of year for us at Volkswagen Canada. Some of our newer models will be on display, like the 2018 Atlas, Tiguan, the Passat GT and the e-Golf, alongside long-time favourites, Beetle, Beetle Convertible, Golf, Golf R, Golf GTI, Golf Alltrack and Golf SportWagen.

But what makes this Autoshow one worth checking out is the All-New 2019 Jetta. Fans of this popular sedan can look forward to a sleeker, more streamlined exterior body. The all new interior features driver-centric features like our digital cockpit and assistive technologies.

In fact, our team recently invited a group of Canadian automotive journalists to the Volkswagen Proving Grounds in Arizona to test drive the newly redesigned sedan. Find out what they had to say about the 2019 Jetta.  If you like what they had to say, be sure to sign up to receive updates and information about the 2019 Jetta, as it becomes available.

If you’re considering making the trip to one of the upcoming Autoshows, be sure to drop by the Volkswagen booth to get an up-close and personal look at the All-New Jetta. And, while you’re there, you can sneak a peek at our other models, especially if you’re in the market for something a little larger. The 2018 Atlas, with its third-row seating, 4MOTION All-Wheel Drive and massive interior is a definite must-see. Not sure you need something that big? No worries. The 2018 Tiguan has got you covered. It’s bigger and bolder than its predecessor and it comes with optional third row seating so there’s no need to sacrifice passengers space for cargo space. So, be sure to drop by an Autoshow near you to check them out.

We hope to see you there!


  • Jan 19-28, 2018
  • Palais des congress de Montreal
  • 1001 Place Jean-Paul-Riopelle



  • February 16-25, 2018
  • Metro Toronto Convention Centre
  • 222 Bremner Blvd


Quebec City

  • March 6-11, 2018
  • Centre de Foires de Quebec
  • 250, boulevard Wilfred-Hamel



  • March 14-18, 2018
  • BMO Centre 20 Roundup Way, S-W



  • March 22-25, 2018
  • Shaw Centre (Ottawa Convention Centre)
  • 55 Colonel By Drive



  • March 28-April 1, 20-18
  • Vancouver Convention Centre 1055 Canada Place



  • April 12-15, 2018
  • Edmonton Expo Centre
  • 7515 118 Ave, N-W

We checked out FRESH, a Vagkraft event

Car show season kicks off in Guelph, Ontario

Car show season has officially begun. And to kick it off, we dropped in on FRESH, a Vagkraft Event. Approximately 300 Volkswagen vehicles were on display at the Boyd Conservation Area in Vaughan, Ontario. And, there was certainly an abundance of VW love going around.

Volkswagen owners and enthusiasts gathered at the inaugural event to check out a variety of new and old Volkswagen models. First generation Beetles complete with rear engines, mingled with popular tuner models like Jetta, Rabbit and Golf. The All-New Volkswagen Atlas even made an appearance, decked out in graffiti-inspired decals, thanks to folks at Maple Volkswagen Dealership.

FRESH, replaces the annual Spring Fling event that was retired last year. The team at Vagkraft also moved the venue to the Conservation Area to provide the event with a more open air, laid-back, family-friendly environment.

Activities throughout the day kept everyone busy. In addition to the car exhibition and show, owners vying to be crowned cream of the crop could enter a contest to win. There was also a limbo competition, Poke n’ Go Swap Meet, Scavenger Hunt and Dyno Pull.

If you didn’t get a chance to get out to the show, we captured some photos for you. Be sure to visit the Vagkraft website to find out more about upcoming events throughout the summer.

Newest VW models at 2017 Geneva Autoshow

2018 Tiguan, redesigned Golf and Arteon make a stop in Geneva

The annual Geneva Motor Show has a reputation as one of the most interesting in the world. It is the show where supercars and concept cars share the stage with more commonly sought-after models. For Volkswagen, it’s a chance to preview new models that will be coming to market in the next 6-12 months, some of which will be coming to Canada.

In keeping with tradition, the Volkswagen I.D. Buzz concept was on display alongside the All-New 2018 Tiguan with optional 3rd row seating. Also on display was the 2018 Golf, refreshed and ready for action, as well as the All-New 2018 Arteon.

front of the vw i.d. buzz concept
Photo credit: ©

If you haven’t yet heard about I.D. Buzz, it’s an all-electric self-driving concept that runs on our new MEB platform. The micro-bus style concept draws inspiration from the popular Volkswagen Campervan and has an estimated range of up to 600 kilometres.

While I.D. Buzz may be a few years way, coming soon to Canada is the much-talked about All-New 2018 Tiguan. The newly redesigned SUV is longer and is available with an optional 3rd row seat that provides additional versatility for hauling cargo or passengers.

Also, making an appearance, was the newly refreshed 2018 Golf. Its new look includes a redesigned front and back end, a bigger Infotainment system display, and standard App-Connect. Check out the full MotorMouth video review of the 2018 Golf here.

Perhaps the most talked-about Volkswagen model at the Geneva auto show was the All-New 2018 Arteon. Currently, only to be available in Europe, it’s a 5-passenger, 5-door, high-style lift back GT model sedan. There’s no word yet on whether or not it’s coming to Canada, but if and when it does, we’ll be sure to let you know.

Volkswagen Manager of PR, Thomas Tetzlaff was recently in Geneva to give us a closer look at all four Volkswagen models. Watch now.


All-New models debut at Canadian Autoshows

Atlas, Tiguan and e-Golf launch at Autoshows

It’s Autoshow season and we’re excited to be unveiling some of our new models in various cities around the country.

As you may know, the All-New 2018 Volkswagen Atlas, our 7-seat SUV, complete with 3 adult-size rows, was recently unveiled in Santa Monica. We’re proud to say that Atlas will be making its Canadian debut at the Montreal Autoshow on January 20. If you’re planning to head to the show, you won’t want to miss it. Not close by? That’s OK. Atlas will also be at the Autoshows in Toronto, Quebec City, Calgary, Vancouver and Edmonton.

Alongside Atlas, the All-New 2018 Tiguan, will also be making an appearance. The newly-redesigned SUV recently made its American debut at the Detroit Autoshow. Canadians who want to get an up-close look at the extended wheelbase with optional 3rd row seating, won’t want to miss the shows in Toronto, Calgary, Vancouver and Edmonton.

If you’re an electric car fan, and you’ve been waiting to find out more about the All-New 2017 Volkswagen
f, this is your chance. Climb in and get comfortable behind the wheel before e-Golf hits the streets later this year. The 100% electric version of Canada’s favourite hatchback will be debuting in Montreal and making appearances in Toronto, Quebec City and Vancouver and Edmonton.

Canadian Auto Show season begins in Montreal on January 20, 2017 and ends with the Edmonton Motorshow on April 23, 2017. See all the Autoshow details below to find one near you.


  • Jan 20-29, 2017
  • Palais des congress de Montreal
  • 1001 Place Jean-Paul-Riopelle



  • Feb 17-26, 2017
  • Metro Toronto Convention Centre
  • 222 Bremner Blvd


Quebec City

  • Mar 7-12, 2017
  • Centre des foires
  • 250 Blvd Wilfred-Hamel



  • Mar 15-19, 2017
  • BMO Centre
  • 20 Roundup Way SW



  • Mar 16-19, 2017
  • Shaw Centre
  • Colonel By Drive



  • Mar 28-Apr 2, 2017
  • Vancouver Convention Centre
  • 1055 Canada Place


Edmonton Motorshow

  • Apr 20-23, 2017
  • Edmonton Expo Centre
  • 7515 118 Ave NW


We hope to see you there!

Volkswagen wins fourth consecutive WRC

Sebastien Ogier leads VW to victory

The 2016 World Rally Championship (WRC) recently wrapped up in Australia. After a year of racing through some of the toughest conditions on the planet, Volkswagen has laid claim to several victories.

Car Number 9, driven by Andreas Mikkelsen and Anders Jaegar won the Australian leg of the race while Sebastien Ogier and Julien Ingrassia received the overall championship titles for driver and co-driver. And to top it off, Volkswagen took home the championship title for best overall manufacturer.

The WRC comprises thirteen 3-day events that take drivers over surfaces ranging from gravel and tarmac to snow and ice. Each rally is split into stages where drivers compete against the clock on closed roads. Points awarded at the thirteen rallies are accumulated over the course of the series to determine the overall championship winners in the categories of driver, co-driver and auto manufacturer.

Volkswagen has been participating in the WRC since 2013 with driver Sebastien Ogier at the wheel of our Volkswagen Polo R. We’re proud to say that for four consecutive years, Sebastien and Volkswagen have won best overall driver and best overall manufacturer, respectively.

This year, we’ve made the difficult decision to make this our last WRC. And what better way to go out? With four consecutive championships! We couldn’t be more proud of Sebastien and of our engineers, whose commitment to continual improvement is nothing short of exceptional.

Want to see more from the rally? Watch the video.

Annual Berlin Klassik draws a crowd

Hundreds of German car enthusiasts flock to Berlin Klassik Auto Show.

September 10-11, 2016, hundreds flocked to Guelph Lake Conservation Area to welcome the return of the Berlin Klassik Auto Show. The annual car show featured over 50 trophy classes, a swap meet, car wash and detailing day, and exotic car test drives. With so many Volkswagens on display and Volkswagen enthusiasts at the show, we thought this would be the perfect place to show off some new models.

Volkswagen Tiguan, e-Golf and GTE make an appearance

We were excited to have the chance to bring 3 new models: electric vehicles, e-Golf U.S. model and GTE, a European exclusive, and the 2018 Tiguan European model.



Golf GTE

Speaking of new models, our favourite classic turned modern car was also on display thanks to a proud new owner. The 2017 #PinkBeetle stood out among the crowd in its Fresh Fuschia Metallic paint. Inside the checkered pink upholstery and pink interior accents add style and fun. #swoon! If you’re a Volkswagen Beetle fan, consider this limited edition model if you’re in the market.




We’ve included some of the event photos below.







K-W bugs out

Over 100 cars on display at K-W annual Bug Out show.

The 35th Annual Kitchener-Waterloo Bug Out took place on Sunday, July 10, 2016. Hosted by the Kitchener-Waterloo & Area Bug Club, Bug Out is the largest Volkswagen gathering of its kind in the area. This year, 103 vintage and new Volkswagens were on display. From classic Beetles and buses to Dune Buggies and even trucks, there was something for every VW enthusiast.

Silver Volkswagen Beetle - KW Bug Club

Check out some of the photos from the event. For the full album, be sure to visit the VW Facebook page or Instagram account. If you were there, leave a comment. We want to know.

KW Bug Club

Jitterbug Love

Friday June 17th kicked off the 30th annual Jitterbug Festival in Niagara Falls.

Friday June 17th kicked off the 30th annual Jitterbug Festival in Niagara Falls. The largest VW event in Ontario drew more than 350 VW owners and enthusiasts to the Niagara region for a fun-filled weekend. Attendees were treated to a drive-in movie night, live music, an afternoon cruise, and BBQ⎯all before Sunday’s car show and swap meet.

The weekend wrapped up with the much-anticipated Clutch Eater contest whereby drivers attempt to balance their cars on a large teeter-totter-type platform. We got a peek at all the excitement. Check out the video below.

We’ve posted all our #junejitterbug photos on Facebook. Check them out and if you were there, or know someone who was, let us know by tagging them.


EVS29 Montreal | Post-Show

We were in Montreal at EVS29. Read about our plans for e-mobility in Canada.

As part of our commitment to the future of e-mobility, we attended the Electric Vehicle Symposium (EVS29) from June 19th – 22nd. On display at the show we brought an e-Golf and a German model Golf GTE.

The e-Golf is our 100% electric Golf offering. Featuring the same Golf design you know and love, it’s all Golf, and all electric. Attendees to the show were impressed by how the e-Golf doesn’t sacrifice interior space for batteries, and were equally interested in the sleek front light design.


The Golf GTE is outfitted with our powerful 1.4L TSI® engine and an electric motor that, when combined, deliver almost GTI-like performance. It’s a milestone in drive technology that’s urban-ready and exhilarating to drive.

Golf GTE

We’re working to bring the e-Golf to Canada in the future, so make sure you check out and sign up for updates!

Overall, the show was a huge success. It was great seeing so many Volkswagen fans interested in electric vehicles. Thanks everyone for coming out!

*e-Golf and Golf GTE are not currently available in Canada.

EVS29 Montreal

Join VW at the EVS29 to get a look at the e-Golf and Golf GTE!

Because we’re committed to the future of e-mobility, we’re working to bring exciting new electric vehicles to Canada. Once you’ve seen the e-Golf at EVS29, you’ll know the future of e-mobility and Volkswagen is bright indeed.

Described in a review as “one of the best [electric cars] out there“ and by the Los Angeles Times as “…a spirited runabout that deserves its place in the popular Golf family” the e-Golf, with its 100% electric engine, will be on display and available for test drive at the Electric Vehicle Symposium (EVS29).  We’ll also have the high performance German model Golf GTE that combines GTI dynamics with e-Golf sustainability and economy.

Come see these electric vehicles first hand at EVS29 from June 19-22 in Montréal, Québec, Canada. On June 19th the show will be open to the public for only $10. Admission includes access to the event’s Ride, Drive & Charge and the EVS29 Exhibition floor.

Come visit us at booth 1409!

Public Day

Sunday, June 19th, 2016

9 h to 17 h


Palais des congrès de Montréal

1001 Place Jean-Paul-Riopelle, Montréal

*e-Golf and Golf GTE are not currently available in Canada.

Sporting Life

On May 8th, we were at the Sporting Life 10K in support of Camp Ooch.

On May 8th, 2016 we supported the annual Sporting Life 10k and helped to raise over 2.1 million dollars for Camp Oochigeas. As a proud partner to Camp Ooch, we’re excited to have had so much support for such a great cause. We are thrilled to announce that with the total raised, over 600 kids affected by cancer will be able experience a life-changing two weeks of fun, laughter and friendship at Camp Ooch.

Among the racers were a team of over 35 Volkswagen employees who braved the unpredictable Spring weather to raise funds and earn their “We Run for Ooch” race medals. Great job team!


Our Beetle Denim Convertible pace car lead the way to the finish line, where we gave the racers a chance to take a picture and dedicate their race to the inspiring loved-ones they were running for.

Article_Content_0002_10 K

After such a successful day we’d like to thank the the race organizers, volunteers and runners who made it possible and everyone who donated or came out to support Camp Ooch. Thanks to you, over 600 children affected by cancer will get the chance to just be kids again.

Article_Content_2_10 K

Edmonton Autoshow

Our final show had quite the showing.

As the Edmonton Autoshow closed its doors, Autoshow Season 2016 came to an end. We started in Montreal, and have since travelled back and forth across the country for the last three months meeting so many Canadian Volkswagen fans in the process.

We unveiled the brand new 2016 Beetle Dune, 2016 Beetle Denim Convertible, and 2017 Golf Alltrack. We showed off the GTI Roadster concept car, and we gave fans the opportunity to see and experience all of our 2016 models first hand. It’s been a big year for us so far, and we’ve had a great showing from all of you!

Juno Awards

Our partnership with the JUNO Awards was music to our ears.

From March 28th to April 3rd, we spent an exciting week in Calgary as a sponsor of the 2016 Juno Awards.

The 2016 Beetle Denim Convertible and 2016 Beetle Dune were our hero models during the week. The Beetle Dune starred in a short video with Canadian music stars Brett Kissel, Scott Helman and Francesco Yates. JUNO host Jann Arden also drove a Beetle Denim Convertible in a short video we aired during the JUNO broadcast. You can check out the two videos on our Facebook page if you missed them—or if you’d just like to watch them again!


Throughout the week, we ran contests that gave Volkswagen owners and fans the opportunity to win tickets to JUNO week events—including the chance to walk the red carpet and watch the show live. Winners of our “Walk the Red Carpet” passes were given a lift to the event in a Tiguan, so they got the whole celebrity treatment!


Many nominees arrived in Volkswagen vehicles. We have pictures from the red carpet you can check out on our Facebook page.


All in all we had a great time covering the 2016 JUNO Awards. Thanks for your hospitality Calgary, and congratulations again to all the talented nominees and winners at this year’s show!

Vancouver Autoshow

We’ve travelled from coast to coast meeting VW fans across Canada.

On March 27 we finished our four-day run at the Vancouver Autoshow. We’ll be moving east to Edmonton for our last show of the season, and we’re looking forward to meeting some more Albertans before packing it in and heading home!

If you’ve missed some of our vehicle launches this year, you’ll still have the chance to check them out! We’re moving the 2016 Beetle Dune, 2016 Beetle Denim Convertible, and the 2017 Golf Alltrack to our final show – make sure you visit us and check them out.

Quebec City Autoshow

Attendees were excited to see the 2017 Golf Alltrack in Quebec City.

From March 1-6, we set up a stage at the 2016 Quebec City Autoshow and gave fans a taste of what Volkswagen has in store for 2016.

Vehicles like the 2016 Beetle Dune, 2016 Beetle Denim Convertible and 2017 Golf Alltrack generated buzz, while the redesigned Passat, and the Jetta with its new 1.4 TSI® engine, piqued the interest of old and new fans alike.

If you’ve missed out, don’t worry! There are more autoshows to come. Keep checking for more information on where we’ll be and what we’re up to.

Calgary Autoshow

Autoshow Update: That’s a wrap, Calgary.

As the last Autoshow attendees filed out of Calgary’s BMO Centre, the Calgary Autoshow came to an end. It was our first of three autoshows in Western Canada, and what a show it was!

Two retro-inspired Beetles were on display in Calgary – the 2016 Beetle Dune and 2016 Beetle Denim Convertible. The Beetle Dune, inspired by the California Baja Bugs of the 1960s, and the Beetle Denim Convertible, inspired by the “Jeans Bug” of the 1970s, caught the imaginations of many Autoshow attendees who visited the Volkswagen stage in Calgary.

We have three more shows to go, so make sure you check us out at our next stop on the autoshow circuit: Ottawa!

Toronto Autoshow

Our GTI Roadster concept car was one of the standouts at the Toronto Autoshow.

The Toronto Autoshow came to an end on February 21. During the show’s 9-day run, the GTI Roadster Concept Car and the 2016 Beetle Dune made their Canadian debuts.

The Beetle Dune takes its design inspiration from the vintage Baja Bugs of Southern California in the 1960s. A powerful 1.8L TSI® engine, and an array of off road features like rough road suspension, a wider track, and protective side mouldings, made this rugged special edition Beetle a hit.


If you’re a fan of the racing game Gran Turismo, you’ll already be a bit familiar with our exciting concept car, the GTI Roadster. Sporting a 503 HP 3.0L V6 twin-turbocharged TSI® engine, this Roadster generated buzz online and at the show.


To help make the Toronto Autoshow more accessible to families, the GTA Volkswagen Dealers sponsored a professional daycare service—the Volkswagen Playcare Centre. Cars and crafts—what’s not to love?

Next up is the Quebec City Autoshow. Swing by the Expocité from March 1-6 as we continue to showcase everything Volkswagen has to offer in 2016.

Make sure you follow us on Twitter and Facebook for live updates from the floor.

Montreal Autoshow

We kicked off autoshow season in Montreal and unveiled two new Beetle models.

The Montreal Autoshow wrapped up on January 24, and what a show it was. With over 196,000 attendees since it opened on January 15, we’ve had the opportunity to chat with fans and show Canadians what’s new with Volkswagen for 2016. We launched two new models in Montreal: the 2016 Beetle Denim Convertible and the 2017 Golf Alltrack. The 2016 Beetle Denim Convertible was inspired by our classic “Jeans Bug” introduced in the 1970s. With features like a Stonewashed Blue chassis, Heritage alloy wheels, and two-tone interior with a distinct denim appearance, the Beetle Denim Convertible was an instant hit with old and new fans alike.


The 2017 Golf Alltrack is a more rugged take on the classic Golf Sportwagon. Its sporty chassis and standard 4MOTION® All-Wheel Drive make this wagon everything you and your family will need to tackle any adventure.


Attendees to the Montreal Autoshow also had the opportunity to experience the redesigned 2016 Passat. Have a look at the new two-tone leather interior we’re offering – it was a hit!


This year we took to Periscope – a live video streaming service – to give those who couldn’t attend the opportunity to see our launches live. We’ll be using Periscope again for the upcoming Canadian International Autoshow in Toronto – keep an eye out. Make sure you follow us on Twitter and Facebook for the latest updates from Toronto.

2014 WRC Wrap-Up

Team Volkswagen dominates 2014 World Rally Championship.

As long as there have been cars, people have been “hopping them up” and taking them to the races.  There are road races, oval races, drag races and races we don’t even know what to call.  One form of racing seems to do a good job of combining all types into one, and that is rally racing.  In a rally, drivers pilot their cars over hill and dale, sometimes on roads, sometimes through the mud, and sometimes in the craziest weather you have ever seen. At the top of the rally mountain is the WRC, the World Rally Championship. And at the top of the WRC is Volkswagen.



Volkswagen is just now completing its second season in the WRC, and with but one race to go in the 2014 campaign (as of press time) has already sewn up the manufacturer’s title for the second straight year.  Also decided is the driver’s championship, which was secured in the season’s penultimate race in Spain by defending champion Sebastien Ogier.  He won for the seventh time this season, edging out team mate Jari-Matti Latvala for the title.  Capping off a great season, Team Volkswagen’s third driver, Andreas Mikkelsen will finish a comfortable third in the driver’s standings, giving the team its first 1-2-3 finish in the standings.


Despite the positive results, the season has not been without its challenges.  Weather, tires and the invariable stab of bad luck have made predicting the outcome all but impossible.  Team Volkswagen has taken 11 out of a possible 12 overall victories, these having been split 7/4 by Ogier and Latvala.  The remaining race in Britain will no doubt be very closely contested.

Rally Monte Carlo 2013

The drivers, of course, are only part of the WRC equation.  It takes a complete team effort to succeed in a rally event, and at the heart of the team is the car.  Volkswagen’s rally effort hinges on the performance and durability of its pint-sized wonder, the Polo WRC.  The cars had been more than a match for every course, delivering unmatched reliability throughout the season.  With over 300 hp being produced by a displacement of just 1.6 litres, the engine is the straw that stirs the drink in this race car, but the chassis, suspension and transmission need to be just as robust to handle the pounding that this car receives race-in and race-out.


Although Team Volkswagen has been all but unstoppable in their WRC efforts thus far, you can rest assured that the team will be hard at work in the all-too-brief off-season, making sure they’re ready to defend their crown when the 2015 season kicks off in Monte Carlo.  Once again, the WRC will travel the world to contest the title and Team Volkswagen will be ready.


If you have never been to a WRC event, it’s time to take the plunge.  Mexico plays host to the closest race nearest to Canada, but you can see a rally in Europe, South America, or even Australia.  Having had a first-hand experience at the event on the Italian island of Sardinia, I can confidently state that you will not be disappointed!

Thomas Tetzlaff

Author: Thomas Tetzlaff is a born-and-bred Volkswagen fanatic. His first car was a ’76 Rabbit and in the 30 years since has had “one of all of ‘em”. Volkswagen makes his favourite cars, and his favourite vacation spot is Wolfsburg, Germany. He respects the air-cooled crowd, but lives in a water-cooled world. Thomas is the Media Relations Manager for Volkswagen Canada and is always happy to talk shop.

A Year of Volkswagen Enthusiast Shows

Out and about: Volkswagen enthusiasts share the love.

I attended the Berlin Klassik show in Kitchener last month and was able to show off some new accessories for the All-New 2015 Golf. Volkswagen Canada put together a “Trendline” 2015 Golf with some of the coolest accessories like the skirt kits, 19” twin spoke rims, rear centre exhaust, and many other parts that are all available through the Volkswagen parts department.

Our dispaly

The event truly showcased the variety of car models and modifications that enthusiasts put together and I had the chance to see everything from lowered cars, new and unique modifications, and custom interior and exterior body designs. Also on hand was the Dyno Test (this measures the actual horsepower at the wheel) and Kevin Duggan took home the honours of having the most HP in his VW Golf R32 with an insane 495 WHP.




This was the largest show to date and there were 800 cars on display and competing for 125 trophies including the Top Dawg of the Show, which was won by Norbert Axtman and his immaculate 1967 Beetle Convertible.


Volkswagen Canada was also able to give back to our fans by providing VAGKRAFT (Brampton) with a trophy for Best in Show, the John Di Battista Award. This is a dedication to John who passed away from cancer earlier this year. John was one of the show’s founding members and a Volkswagen enthusiast through and through. He will be sorely missed in our community.

photo 4

I have been involved with and attended many local shows in Toronto over the years and I’m very proud to have met and created connections with like-minded fans that are true ambassadors of everything Volkswagen. And I look forward to meeting more of them for many years to come.

Visit VW Live to find upcoming events in your community.

Adrian Squires
Author: Adrian Squires is a car guy, and that’s an understatement. For the past 6 years, he’s been working for Volkswagen as a World Service Trainer. He’s also been an Interprovincial Automotive Technician for 17 years, a Master Guild Volkswagen Technician, and an Audi Master Technician. He has a 2001 Wolfsburg Jetta 1.8 (Mild Customized) Volkswagen and is a Car Show Enthusiast. His girlfriend Maria attends the shows with Adrian and to no surprise, she too is a car enthusiast. Their recently adopted puppy Alex also tags along on their adventures.

First Time’s a Charm: Test Driving the 2015 Golf and GTI

The Golf Driving Experience: Not your average test drive.

Bright and early on a Friday morning a few weeks ago Volkswagen Canada held their Golf Driving Experience media day in Toronto. Formerly known as the VW Freedriving Tour this year opted to focus the attention on the All-New 2015 Golf and Golf GTI. Known among enthusiasts as the Golf VII, the 2015 model is a highly anticipated refresh of the Golf line featuring with some incredible improvements to the flagship car.


With so many improvements and so many questions among enthusiasts the energy in the meeting room was redlining before the first cup of coffee was poured. For the first time in my experience with the tour, Volkswagen held a Google hangout with the lead engineers on the Golf 7 all the way from Wolfsburg. This was the chance to hear everything about the car straight from the horse’s mouth. With the engineering team at HQ signing off and the danishes down to the last few crumbs, it was time to hit the track and get down to business.


If you’ve ever done a test drive at a dealership you might be familiar with the awkward and uncomfortable feeling of driving like you’re sixteen and taking your license test. That nervous drive where you stay exactly on the speed limit, look both ways, twice. If you didn’t see it coming around the curve, Volkswagen isn’t an ordinary car company and this test drive isn’t your ordinary test drive. With a fleet of GTIs and a custom-made racing circuit we paired up with a performance driving instructor to hit the course and experience first hand just how many improvements have been made to the new Golf.


With the pedal to the floor and hands at 9 & 3, of course, I raced through the course, hugging the corners with the sounds of the engine roaring and the oh-so-satisfying, yet frowned upon, tire screech. This was the Hot Wheels racing you imagined as a kid, coming to life. With some words of advice from my coach, I made it through the course again and again. Each time a bit faster and with fewer errors. After a near perfect run, it was time to retire the dreams of Formula 1. I’m sold on the new Golf, it has the style, the performance and the VW stamp of approval. Now I just need to figure out how to sneak one out of the lot while the staff isn’t looking.

Leslie Woods

Author: Leslie Woods is the Founder and Creative Director of What’s Really Good Magazine. The independent hybrid digital publication was the pioneering lifestyle magazine for men in Canada. As an arbiter of contemporary culture, the magazine places equal emphasis on accomplished journalism and photography and works with established and emerging writers, editors, stylists and photographers. WRG has partnered with industry leaders including Volkswagen, Nike, Veuve Clicquot, Lacoste, Red Bull, Absolut, Oakley, Samsung and countless others.

2014 Wörthersee Festival: A Brief History of the GTI

Wörthersee Festival proves GTI not just for Dads.

In 1976, when a small group of Volkswagen engineers hopped-up a Golf in the basement of the main Volkswagen factory in Wolfsburg, they not only created a new car, but a whole new segment. Their “project” car became the GTI, and though it was not an “official” project, Volkswagen built 5,000 of them that year, and they sold out very quickly.

Blog header


The GTI was a breath of fresh air at a very stale time for the automotive industry. It was small, light, very sporty and, perhaps most important, affordable.

Little did these engineers know that in addition to a car, they had also planted the seed for an event that would grow into an international gathering in just a few short years.

Shortly after the car’s introduction, a small group of friends, who each had their own GTI, took their cars on a little “Father’s Day adventure”. Traditionally, Father’s Day in Germany takes place on the last Thursday in May, with festivities stretching through the weekend. These folks decided that a trip to the Wörthersee, an alpine lake in Austria, would be a great opportunity to see what the GTI could do.


The following year, these friends were joined by a lot more friends.
Fast forward to 2014, and you have the 33rd annual “GTI Meeting” at Wörthersee. This has become the largest Volkswagen show in Europe, and now attracts around 50,000 people per day over the Father’s Day weekend.


Fans come from all over Europe to display their cars. This year, the finest examples of all seven generations of GTI were on display. As well, the show has grown so much that it’s no longer just a GTI show. It’s become a showcase of the many faces of Volkswagen. And, in fact, even some non-Volkswagen vehicles are starting to show up.


The factory has even made Wörthersee an “official” stop on their Autoshow tour, and has set up a booth onsite since 2006. Every year, the engineers from Wolfsburg pull out the stops on their latest project…something they know will please GTI fans.


This year, it was a 500+ hp GTI roadster, a real-life concept plucked right out of the virtual world of the Sony Playstation “Gran Tourismo 6” game.



Rest assured, fans of the GTI will return to the shores of the lake again next year. By the thousands.

Thomas Tetzlaff

Author: Thomas Tetzlaff is a born-and-bred Volkswagen fanatic. His first car was a ’76 Rabbit and in the 30 years since has had “one of all of ‘em”. Volkswagen makes his favourite cars, and his favourite vacation spot is Wolfsburg, Germany. He respects the air-cooled crowd, but lives in a water-cooled world. Thomas is the Media Relations Manager for Volkswagen Canada and is always happy to talk shop.