2.7.59.9, 2018-10-09 10:11:18
Different countries. Different models. - VW Pulse

Different countries. Different models.

The new Virtus: A Volkswagen made in South America for South America.

Volkswagen is a familiar sight on roads all over the world. But, just like food or literature, regional tastes vary quite a bit. That’s why it’s so important to deliver models tailored to the needs, likes and pocketbooks of people in any particular country. It’s why you see the Volkswagen Saveiro in Brazil, for example, or the Santana in China—both are bestsellers, although they’re fairly unknown in Europe and North America.

GEARING UP FOR THE FUTURE WITH TAILOR-MADE MODELS

In future, you’ll be seeing even more of these local stand-outs in the product portfolio. After all, a key element of the Volkswagen “Transform 2025+” strategy is to strengthen the regions. The most recent step towards this is the Volkswagen Virtus, which will soon make its debut in Brazil. The sedan was developed in the country and will also be built there.

Volkswagen is the third largest carmaker in Brazil, with a market share just under 13 percent. Brazil is back in growth mode after the economic crisis, and Volkswagen will be there—investing some $2.85 billion in Brazil from now until 2020, with 20 new models scheduled to be developed there.

The Virtus is following in the footsteps of the new Polo. Both are based on the “MQB”, the Modular Transverse Toolkit platform. So they represent state-of-the-art Volkswagen technology.

The next home-grown products for South America will be an SUV and a pick-up and decisions on design and equipment are being made by the local Volkswagen management team. As the Board Member for Sales, Jürgen Stackmann, explains: “Our local colleagues know best what the markets want.”

AND WHAT DO THEY WANT?

The Virtus is a compact sedan. The 4.48 m long fastback will set new standards in its class in terms of technology, conductivity, comfort, spaciousness and performance. The Virtus is the first Volkswagen model and the first car in South America to feature assistance systems using artificial intelligence to support the driver. This web-based function is the result of cooperation between Volkswagen and the IBM IT group.

The Modular Transverse Toolkit (MQB) also brings benefits in terms of interior design. With its wheelbase of 2.65 m, the Virtus offers space for five adults as well as one of the largest cargo spaces in its class, with a capacity of 521 litres.

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*All prices are MSRP in Canadian dollars. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($1,885 for the Atlas and Tiguan/ $1,765 for the Passat and Arteon/ $1,685 for all other models), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges, where applicable. Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. European or American models may be shown. Specifications, equipment, options and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only. Some items, such as wheels, may be unavailable on some trim levels when vehicle is built or may not be available in Canada. Fuel consumption ratings are estimates based on Natural Resources Canada’s (NRCan) fuel consumption criteria and testing methods for 2018 model year vehicles and are provided for comparison purposes only. Please note that comparisons to seemingly similar vehicles pre-2015 model year will show discrepancies due to the difference in NRCan approved calculation methods for 2014 model year and older vehicles. Please refer to NRCan’s Fuel Consumption Guide 2018 for estimated fuel consumption figures. Actual fuel consumption will vary based on driving conditions, driver habits and the vehicle’s condition, weight carried and additional equipment. Tires are supplied and warranted by their manufacturer. Most vehicles are sold equipped with four all-season tires. For vehicles sold equipped with summer performance tires, note that appropriate all-season or winter weather tires are required for driving during cold, snowy or icy weather conditions. Please remember that the use of winter tires may be mandatory in your province or territory. Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seats, using restraint systems appropriate for their size and age. The navigation system depends upon signals from the GPS network and is designed to provide you with suggested routes only. Discrepancies may occur between the mapping and the actual location due to changes in street names, construction or other road system changes which are beyond the control of Volkswagen Canada. Please rely on your individual judgment in determining whether or not to follow a suggested navigation route.