2.11.78.2, 2018-12-05 18:30:44
The Volswagen Atlas Makes a Bold Statement | VW Pulse

Atlas makes a bold design statement

Volkswagens have always been known for their curves. From the inception of the much-loved Beetle, to today’s Golf models, every single one of our vehicles sports softer, rounded lines. And over the years, we haven’t strayed much from this style.The changes from one model year to the next have focused more often than not on how our VWs perform, while design has remained more or less consistent. The nice thing about maintaining this consistency, is that no matter your model year, your Volkswagen never looks out of date. These ads for the 1961 and 1962 Beetles are perfect examples.

The changes from one model year to the next have focused more often than not on how our VWs perform, while design has remained more or less consistent. The nice thing about maintaining this consistency, is that no matter your model year, your Volkswagen never looks out of date. These ads for the 1961 and 1962 Beetles are perfect examples.


Source: aircooled.net


Source: Pinterest

On more than one occasion our Golf model has been referred to as a “hot hatch”. Part of its popularity, apart from exceptional performance and handling, is the convenience provided by the hatch. The rounded shape of the door allows for more space in the cargo area than a sedan. And, like all our models, the Golf’s styling stays true to its roots.

So, how does all this talk about Beetle and Golf models relate to the All-New 2018 Atlas? Well, it’s a roundabout way of introducing you to a new look. It’s more than a design evolution. It’s a radical statement.

No one will argue the Atlas has a powerful presence. Based on sheer size alone, it commands attention. But this new Volkswagen is a clear departure from what is typically, a softer design direction. It’s bolder and definitely more angular. And with good reason. This is an SUV built for North America. Working alongside North American designers, our team researched how North Americans live with their vehicles. And the result is a wider, more substantial SUV that looks powerful, thanks to a prominent front grille, distinct headlights and available 20” wheels under higher wheel wells.

Inside, the Atlas is all about functionality. Every square inch has been considered, making it one of the most comfortable drives you’ll ever take. There’s plenty of elbow room, the contoured seats provide improved support and the third row was designed with adults in mind. There really is enough legroom for everyone. Second and third rows even come with their own vents for improved airflow throughout the cabin.

But the tilt and slide second row is where designers outdid themselves. This simple, but clever function allows you to access the third-row seating with tremendous ease. You don’t even have to remove a child safety seat.

Unfortunately, we can only tell you so much about Atlas. You have to drive it, to get it. Book a test drive today. We bet you’ll love it.

Check out the video below to find out more about the design vision behind the All-New 2018 Atlas.

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