Volkswagen’s 2014 Year In Review
I am very pleased to announce that Volkswagen Canada has achieved our 5th consecutive record sales year. Outside of the obvious significance of this event comes the emotional impact…we now have more “Volkswagen Fans” than ever before and could not be prouder!
This truly has been the “year of the Golf” for us in Canada. In the spring, the all-new, 7th generation Golf and GTI made their way to our market. After winning countless international awards, the new Golf was enthusiastically welcomed by the motoring press and consumers alike. The cars have quite literally been “flying off of the shelves”, and the accolades continue to pour in. Recently, the Golf was named a finalist for both “Canadian Car of the Year” and “North American Car of the Year”. We won’t find out until the New Year if our Golf has taken home top honours, but are confident that our customers have received the best Golf ever.
Big news from our corporate headquarters was delivered late in last year when it was announced that our Passat factory in Chattanooga had been chosen as the production site for our upcoming full-size sport utility. This as-yet-unnamed vehicle will be the biggest Volkswagen yet, and will begin to roll in the later stages of 2016. Needless to say, we are quite excited about this addition to the lineup.
In the meantime, we will be presenting some wonderful new products in 2015. The all-new Golf Sportwagon will arrive in March, and will be available for public viewing at Canadian autoshows throughout the winter months. So too will be the Beetle Classic. This car combines the funky, modern look of the Beetle with some “retro touches” that we’re sure you’ll like.
Later in the summer we will introduce the new Golf R. With almost 300 hp and all-wheel-drive, the ‘R rounds out the Golf lineup and has definitely earned its “superGolf” nickname.
Last-but-not-least, we’ll have a new Passat in the last quarter of the year. Aggressive new looks will most certainly up the ante in the highly-competitive midsize sedan class.
We look forward to seeing you at autoshows throughout the winter, and at fan events in the spring, summer and fall. The Volkswagen family continues to grow, and we would like to take this opportunity to personally thank all of you for your continued loyalty and enthusiasm for all things Volkswagen! We have only reached these heights because of you.
I hope you all shared some time with those that are most important to you, and are now ready for a very fun and exciting 2015!
Author: Maria Stenström is President and Chief Executive Officer of Volkswagen Group Canada Inc. Comprising the businesses of Volkswagen Canada and Audi Canada Inc She has been in her current position since April 2013 and is based at the company’s head office in Ajax, Ontario. Maria Stenström is a Swedish national with extensive international automotive experience. Prior to her latest appointment, she was the Executive Director, Volkswagen Passenger Car Sales for India and the Far East, leading these efforts from Wolfsburg since December 2011. She is married with two children, and enjoys spending her free time skiing, sailing and enjoying the outdoors.